
Our Mission:
At Chateau Chantal we grow grapes, make wine, and provide hospitality from our one of a kind site on Michigan's Old Mission Peninsula. We create distinctive products and experiences through the production of "super-premium" wines matched with high quality service, personal attention and comfort.
Our Vision:
We strive to be the icon of the Midwest as a winery/chateau with the highest acclaim for luxury and customer acceptance led by our fine wines.
Our Strategy
We have a plan to live up to this commitment, accomplish our mission and reach our vision. The key elements are:
Focus on "Super- Premium" market four our wines. Maximize sales at our tasting room and direct channels.
Supply most of our own grapes directly or through partnerships. Reduce unit farming costs.
Obtain four-diamond recognition for our B&B supporting high occupancy and increased room rents exceeding inflation.
Integrate Argentina supply domestically and develop higher value markets for remaining Argentina supply in North and South America.
Develop the latent value and potential of our Montague Farm.
Take business action with interest of shareholders in mind.
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